Ama is a cultural association based in Bolzano (IT) with the intent to bring a new wave of interesting artistical and musical events within the regional panorama. Ama stands for: "art, music, architecture", as its main approach is based on creating events in unusual architectural venues. The associaion has the aim to create experiences which are reachable by the most, and not as often happens, by the few who are in the creative sphere or just enjoy arts. These three main thematics needs to be seen as one unique mesh, graphically expressed through an infinite slime.The main identity is based on dynamism and collaboration. A set of typoghraphic logos express the diversity of the activities that are carried by the association, while the other elements are chosen by direct inputs from the group. The stylistic output reflects this collaborative approach, as this can be seen in the business cards and poster designs.