Dolomiti-Garda cycling route is a brand new cycling experience in Trentino Alto Adige, in nort Italy. From the high mountains of “Parco Adamello Brenta” to the marvelous sight of “Garda lake”, its 110Km will give you an experience full of wonderful highlights, beautiful landscapes, traditional food and top quality accomodations, all of this while crossing 4 different valleys in the region. While collaborating with studio Helios, I had the opportunity to develop the identity, graphics collaterals, video and web design for this project.

Since the route is intended for everyone and not only professional cyclists, the style is based on a playful look and bright colours, which makes it suitable for many different groups, enabling it to reach professionals but also families and amateurs.